For the first time in its history, World of Coffee will take place in the Middle East at Expo 2020 Dubai
World of Coffee is Europe’s largest Coffee Trade Show and this year, the event for coffee professionals will launch at Expo 2020 Dubai from January 12 to 14.
A collaboration between the Specialty Coffee Association, DXB LIVE and the Specialty Coffee Association UAE Chapter, World of Coffee is intended to bring together coffee producers, manufacturers, retailers, traders and the broader industry.
The Dubai chapter will be tailored to the UAE’s booming coffee businesses, as well as the Middle East at large. Coffee aficionados or those interested in learning more about the coffee industry are welcome too.
World of Coffee will also showcase the 2022 SCA UAE National Coffee Championships, taking place at the Dubai Exhibition Centre, Expo 2020, from January 12 to 14. Two official competitions, the 2022 UAE National Cezve/Ibrik and Cup Tasters Championship, certified by World Coffee Events (WCE) and sanctioned by the Specialty Coffee Association (SCA), will take centre stage.
Khalid Al Mulla, National Coordinator of the SCA’s UAE Chapter, states that the event marks a major milestone for the coffee industry in the Middle East, as one of the fastest growing regions for coffee globally; and Expo 2020 Dubai provides the perfect platform to showcase all the exciting elements of World of Coffee, including the UAE National Coffee Championships.
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