Deliveroo predicts the UAE’s hottest F&B trends for 2021
The survey offers a sneak-peek into which foods kept consumers wanting more throughout 2020, and sheds light on what 2021 has in store for dining trends in the UAE.
Overall, we see that 2020 brought about a rise in clean eating and subsequently, a growing demand for meat and dairy alternatives. Findings from the survey show us that UAE residents want to carry these trends forward into 2021.
2020’s viral food trends
In the UAE, over 93% of consumers try out various food trends. There were attempts to make fresh pasta at home 43%; rise in clean eating at home 42%; internet trends of homemade whipped coffee 31% and of course, baking delicious banana bread 28% which interestingly, was most popular with residents aged 25-34 years.
Clean eating
The biggest prediction for 2021 revolves around clean, healthy and responsible eating, with 64% of people retaining clean eating trends of 2020, well into 2021.
A majority of participants in the survey believe that cutting down on food waste should be a priority 45%, and meat alternatives as sustainable foods should become an important part of our lives 43%. It also shows an increasing demand for vegan food, with a simultaneous increase in vegan F&B concepts in the UAE 29%; the continued support for local produce 28%; with seasonal vegetable trends and menus favoured 36%.
The new normal mealtimes
There has been – and continues to be – a number of people working from home. Key insights into meal schedules from the past year and into 2021 reveal that UAE residents have started eating breakfasts earlier in the day 32.75%; lunch is now later than usual 39%, and so is dinner 33%.
Takeaway theories
Reasons to ‘order in’ and ‘takeaway’ took on different meanings in 2020, with the most popular reason being a special occasion. We see that meals were ordered in when a break from home-cooked food was desired 36%; and when treating oneself was significant 32%.
New cuisines
There was a bit of curiosity and interest for new cuisines in 2020 with only 7.7% of respondents deciding not to try something new. Insights reveal Indian cuisine was the most popular, with 44% admitting having tried Indian Cuisine for the first time in 2020. American cuisine followed 38.80%; coming in third was takeaway-favourite, Chinese food 34.60%; followed by Italian 27.4%.
If you enjoyed this article and are interested in vegan dining, read our top picks for Veganuary.