The First Collection, a lifestyle brand comprising of The First Group’s portfolio of hotels, dining and leisure venues goes 100 per cent pet plastic bottle free
The First Collection has revealed that their group of hotels, dining and leisure venues, is 100 per cent plastic bottle free. The decision stems from an initiative that will reduce the waste of over 1.25 million plastic bottles per year.
This followed on from the announcement of the ‘Dubai Can’ initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai in February 2022.
Committed to reducing their carbon footprint, the move towards sustainable hospitality was introduced in 2019 when TRYP by Wyndham Dubai launched its LUVE (Love Ur Vibrant Earth) sustainability policy. Collaborating with the local company No More Bottles, TRYP successfully replaced plastic bottled water with glass bottles, which are cleaned, refilled and labelled on site. Using WaterLogic technology, the filtration dispensers eradicate contaminants and chlorine from water, making it safe to consume.
The initiative eliminated an estimated 306,000 plastic water bottles of waste in the first year; and it has now been implemented across all operational hotels under the group.
In September 2021, The First Collection at Jumeirah Village Circle opened their doors to guests as a plastic bottle free hotel. Similarly, other hotels under the group successfully made the change to glass bottles by the end of 2021, with Citadines Metro Central Dubai, Grand Heights Hotel Apartments and Wyndham Dubai Marina all welcoming the initiative.
Based on consumption figures in 2020, Citadines Metro Central Dubai will prevent 115,000 plastic bottles from going into landfills and a further 100,000 bottles of waste will be removed from the operations of Grand Heights Hotel Apartments. While Wyndham Dubai Marina and The First Collection at Jumeirah Village Circle are expected to reduce the waste of 365,000 bottles per year respectively.
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