Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, has officially introduced the iconic Indian beverage brand Campa Cola to the UAE market at the 30th edition of Gulfood, the world’s largest F&B sourcing event. This strategic launch marks RCPL’s debut in the UAE and underscores its long-term commitment to the region’s growing FMCG sector.
Since acquiring Campa Cola in 2022 and relaunching it in India in 2023, RCPL has successfully revived a brand that once held a cult following in India during the 1970s and 1980s. The UAE market entry is being facilitated in partnership with Agthia Group, a leading player in the region’s food and beverage industry, ensuring strong local distribution and market presence.
Ketan Mody, COO of Reliance Consumer Products Ltd, said: “We are excited to enter the UAE market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across the UAE.
Positioned as a beverage that embodies grit and determination, Campa Cola resonates with today’s dynamic and ambitious youth. With its bold flavour, nostalgic appeal, and modernised branding, the brand is set to make an impact among UAE consumers. The initial product lineup includes Campa Cola, Campa Lemon, Campa Orange, and Campa Cola Zero, all presented in refreshed, vibrant packaging.
With a competitive pricing strategy and a brand ethos that celebrates perseverance and ambition, Campa Cola is well-positioned to establish itself as a key player in the UAE’s soft drinks market.
