Sponsored: Heinz has launched the ‘Heinz Selection’ initiative in the Middle East, aiming to partner with top independent burger establishments across the UAE
This global campaign, designed to recognise and celebrate the country’s leading burger houses, invites local venues to join a global network of more than 22 countries. Heinz is committed to supporting the UAE’s food scene by showcasing the top 12 burger spots in the country.
Running until December 15th, independent burger joints are encouraged to apply for the Heinz Selection competition. Early next year, participating establishments will craft signature burgers using Heinz sauces, which will be judged by a panel of food experts, including a local chef. The winners will be rewarded with valuable opportunities such as media exposure, chef support, and participation in a major Dubai food festival. Each venue will also receive personalised social media content, developed by on-site videographers to boost their digital presence.
Passant El Ghannam, Head of Marketing at Kraft Heinz MEA said: “Heinz Selection demonstrates our commitment to supporting local businesses and promoting culinary excellence. Through this competition, we are excited to support independent burger houses by providing exclusive privileges and benefits. This initiative not only celebrates the best burger houses but also guides consumers to the best culinary experiences.”
The initiative offers additional benefits including access to Heinz’s latest sauce innovations, co-branded materials, and increased visibility through a customer loyalty program designed to drive traffic to participating burger houses. Selected venues will also be invited to collaborate with Heinz on new projects, potentially leading to the creation of limited-edition menu items or products.
Rita Giannelli, Brand Manager at Kraft Heinz MEA added: “Heinz Selection is a game-changer for the UAE’s burger scene: Heinz, the sauces leader in the market, will bring together burger houses for the first time, giving them a platform to showcase their talents and enjoy the rewards of their culinary excellence.”
Burger houses interested in participating can apply by visiting here.