The Dubai Department of Economy and Tourism DET has formalised a strategic partnership with Emaar Hospitality Group through a newly signed Memorandum of Understanding MoU
This agreement is designed to position Dubai at the forefront of global hospitality trends, fostering continued innovation and growth within the sector. The MoU highlights the importance of robust public-private collaborations in enhancing Dubai’s tourism landscape, reinforcing the city’s status as a premier destination for international visitors.
The agreement will bolster the existing partnership by focusing on marketing and promotional activities, developing new tourism products and experiences, and offering targeted training and capacity-building programmes. The signing ceremony took place at DET’s headquarters, with His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing DCTCM, and Mark Kirby, Head of Emaar Hospitality Group, officiating the event.
This collaboration aims to support Dubai’s ambitious D33 economic goals by driving visitor growth and solidifying the city’s reputation as a leading global hub for business and leisure. Emaar Hospitality Group, with its extensive portfolio of 12,600 keys globally, including renowned brands like Address Hotels + Resorts and Armani Hotels & Resorts, will leverage its expertise and network to enhance Dubai’s tourism offerings.
The group’s facilities, such as the Arabian Ranches Golf Club and Dubai Marina Yacht Club, alongside its wellness initiatives and acclaimed dining venues, will play a key role in this initiative. The focus will include developing innovative marketing strategies, curating unique tourism products, and investing in staff training to uphold high service standards and ensure competitiveness in the global market.
This partnership reflects Dubai’s ongoing commitment to setting new industry benchmarks and driving tourism growth. The city has already seen significant visitor numbers in 2023 and 2024, with a notable increase in international overnight stays and high hotel occupancy rates.