BBQ Bros has partnered with Beetroot Hospitality to launch eight dining outlets in the UAE by 2027
The first flagship location is set to open in Dubai Creek by August 2025, marking the brand’s debut in the region. This partnership aims to introduce BBQ Bros’ signature flavours and immersive barbecue experiences to the UAE through restaurants, pop-ups, festivals, and private catering.
With existing operations in Belgium, Lebanon, Egypt, and Kuwait, this expansion underscores BBQ Bros’ commitment to global growth. Leveraging Beetroot Hospitality’s expertise in the local market, the venture will position BBQ Bros in prime UAE locations, catering to diverse food segments and elevating the region’s barbecue culture with a mix of innovation and authenticity.
“Partnering with Beetroot Hospitality is such an exciting step for us,” said Mario Aoun, owner of the BBQ Bros global brand. “The UAE is an incredible market, and we can’t wait to bring our global BBQ flavours to this vibrant community. This joint venture not only marks a milestone for our brand but also allows us to share our passion for barbecue with the diverse and lively community in the UAE.”
Antoine Massé and Alexander Suski, Managing Partners at Beetroot Hospitality, expressed their enthusiasm: “We believe that the UAE is the perfect market for the fun, cool, and BBQ lifestyle brand of BBQ Bros. With our insights into local preferences and trends, we are confident that we can adapt the BBQ Bros brand to resonate with UAE customers while maintaining the authenticity the brand is known for.”
BBQ Bros will debut its first UAE outlet in Dubai Creek by August 2025, offering a diverse barbecue menu inspired by global grilling traditions and crafted with premium ingredients.