The World of Coffee 2024 is currently underway, having commenced on Sunday, January 21, 2024. Organized by DXB LIVE, the comprehensive event management and experiential agency affiliated with the Dubai World Trade Centre, in collaboration with the International Coffee Association, this prestigious event is unfolding in Za’abeel Halls 4, 5, and 6 of the Dubai World Trade Centre. It features the participation of over 1,650 exhibitors and brands from 51 countries, including seven national pavilions.
This ongoing third edition of the exhibition, running until January 23, 2024, offers visitors a unique opportunity to familiarize themselves with the latest developments, products, and services within the coffee industry. The platform currently serves as an ideal setting for the exchange of experiences, knowledge, and ideas among global partners, suppliers, and buyers.
Saud Al Nuaimi, CEO of Coffee Disick and co-founder of ORORO, said: “We believe in the ‘ORORO Experience,’ which describes coffee as a cultural, social, and artistic experience. Our participation in the World of Coffee exhibition is an essential part of our company’s mission to promote high-quality coffee products. We are confident that the exhibition will provide an opportunity to connect and interact with a wide range of suppliers and wholesale coffee buyers, making it a milestone event in our journey. We further hope to build strong relationships with key stakeholders to access new markets and solidify our presence in the market.”
Distinguished companies and brands from various corners of the globe will partake in the exhibition, with over 60 percent having participated for the third consecutive time. This includes notable participants from countries such as Brazil, Colombia, France, Ethiopia, Greece, Turkey, Switzerland, Netherlands, Sweden, Spain, Romania, Singapore, Qatar, Panama, Oman, Mexico, South Korea, Jordan, Indonesia, India, Georgia, Denmark, Czech Republic, Bolivia, Belgium, Austria, China, Ukraine, the United Kingdom, the United States of America, and Saudi Arabia.
The event offers a unique opportunity for all stakeholders in the coffee industry, from farmers and roasting professionals to manufacturers, distributors, and other participants, to connect and contribute to the sector’s growth.
