Meat & Livestock Australia
Meat & Livestock Australia Limited (MLA) delivers marketing and research and development services for Australia’s cattle, sheep and goat producers.
MLA creates opportunities for livestock supply chains from their combined investments to build demand and productivity Most of MLA’s funding comes from transaction levies placed on the sale of livestock, with the Australian Government providing matched funding for levy investment in most R&D.
MLA provides services, tools and information that create tangible benefits for livestock producers that flow back to the farm gate.
Our strategic imperatives are:
Maintaining and improving market access :
- Develop and deliver industry systems that underpin product integrity
- Support industry and government to maintain and liberalise world meat markets
- Maximise market options for producers and exports in the livestock export market
Growing demand :
- Develop practices and drive programs that help industry deliver consistent and optimal eating quality
- Enhance the nutritional reputation of red meat
Develop new products :
- Aggressive promotion of beef in the domestic market
- Aggressive promotion of lamb in the domestic market
- Aggressive promotion in export markets of beef and lamb
Increasing productivity across the supply chain :
- Identify and deliver opportunities to increase on-farm productivity
- Identify and deliver opportunities to increase off-farm productivity and capability
- Deliver valued supply chain and market information
- Support industry to improve animal health and biosecurity
- Increase producer engagement with MLA tools and information to build capability
Supporting industry integrity and sustainability:
- Support on-farm sustainability
- Support off-farm sustainability
- Support industry to make continued improvement in animal welfare without reducing productivity levels
- Support industry’s effective engagement with the community
- Develop sustainable innovation capability within the industry and its service providers
